Yes. Identity is who you are at your core. Purpose or mission statements can be altered from time to time, often depending on management’s priorities. By contrast, identity is constant. How that identity is expressed, however, can change as the competitive environment, and market opportunities evolve.
Glossary
Recent Posts
- Introduction to the IDI Talent Lifecycle
- 6. How can a CEO take full advantage of the company’s identity?
- 5. What are some of the benefits of knowing your company’s identity?
- 4. What are examples of companies’ identities?
- 3. Is identity different from purpose or mission?
- 2. We think we know our identity. Are you saying we don’t?
- 1. What do you mean by identity?
- Wealth — Reputational
- Wealth — Economic
- Wealth — Institutional
- Reputation
- Purpose
- Culture
- Brand
- Identity — 3 Defining Qualities
- Identity
- Ohio Edison
- Dell
- Verizon
- Sabic