Identity must first be clarified. Once clarified, the challenge is to manage through identity, using it as a lens for making smarter strategic and operational decisions in such areas as product development, acquisitions, hiring, training and communication. The process for capitalizing on identity is called identity-based management.

Identity Dynamics Institute provides an enterprise operating system, Vivo™, that gives the CEO a dashboard for seeing how energy is flowing through the company, where that flow may be impeded, and how to reduce those impediments, allowing the organization to create maximum value. Our work is the most current application of system dynamics, a field developed by Jay Forrester at MIT that makes it possible to see the interconnections among all parts of an organization and, precisely, how altering one part affects all the others.