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5. What are some of the benefits of knowing your company’s identity?

5

A company’s identity is like the keel of a ship that keeps it steady and on course, regardless of how stormy the weather gets. Because it’s all about value creation, identity explains how the company really makes money, so awareness of it raises the quality and...

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  • Introduction to the IDI Talent Lifecycle
  • 6. How can a CEO take full advantage of the company’s identity?
  • 5. What are some of the benefits of knowing your company’s identity?
  • 4. What are examples of companies’ identities?
  • 3. Is identity different from purpose or mission?
  • 2. We think we know our identity. Are you saying we don’t?
  • 1. What do you mean by identity?
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