Uniqueness– every company, like every individual, is unique, demonstrating its own particular way of seeing, approaching, and operating in the world Potential – identity illuminates an organization’s potential by defining how it creates proprietary value. Potential is...
Identity as defined in the works of Larry Ackerman, including Identity is Destiny and The Identity Code. Ackerman defines a company or institution’s identity as being: The unique combination of characteristics that reveal a company’s value-creating...
